How to Sell Product Bundles on the Shop Channel

I’m sure this will come at no surprise, but mobile shopping is the preferred channel for most consumers these days. 

Heck, even I purchase only on a mobile app from my favorite clothing store. 99% of my wardrobe is from there, and I haven't bought anything from the desktop store in years. Every purchase is made directly from their mobile app. Why? 

Because it’s convenient. 

My information is saved, so I don’t ever have to input my credit card or shipping details in, and I get a customer loyalty experience that feels specialized to my needs.

That’s why I was equally excited to hear that Shopify was expanding its Shop App this summer by adding a bunch of new features like product bundles, quizzes, loyalty points, Shop app credits, and more.

Yes, you read that right—we announced it at Shopify’s Summer Editions ‘24 that Simple Bundles is finally compatible with Shop. 

There’s obvious benefits to consumers like me, but for brands? Shop gives you an additional way to engage with buyers and drive revenue, and with bundles now available you can also strategically increase AOV on this channel.

Let me tell you more about the opportunity below.

What’s Shop? 

Shopify's Shop sales channel provides a seamless mobile experience to your customers without you needing to build one. It has a network of over 125 million customers which means you can drive more traffic to your store and bundles! 📈

The benefits of selling on Shop: 

1. As a relatively new channel, Shop allows you to differentiate your store with exclusive offers and targeted ads for your bundles. For example, you can take advantage of Shop's cash-back feature, create shoppable videos, direct Meta and Google ad traffic to the Shop app, and build dynamic content.
2. Shop makes it simple for merchants to connect with local customers, helping you grow your business in your immediate community.
3. Shop surfaces your store to customers in locations you ship to, making it easier for you to expand your reach and tap into new markets around the world.

What’s a Shop Mini? 

The same way you would install an app from the Shopify App store to add to your online storefront is exactly the way Shop Minis work.

Shop Minis allow Shopify apps to integrate their features directly into the Shop app, much like how apps in the Shopify App Store enhance your online storefront. These Minis extend the functionality of your online store within the Shop app, making it easier to manage and optimize your business.

Simple Bundles + Shop: better together

With the Simple Bundles Shop Mini, you can create bundles—a set of two or more related products, often offered at a discount. By installing the Simple Bundles app, you can sell these bundles through both your Online Store and the Shop channel.

That’s right, we’ve got platform parity, baby! 

If you’re already using Simple Bundles, all you have to do is publish your existing bundles to the Shop channel. 📗 Learn more: Using Simple Bundles on your Shop store

Why you should sell bundles on Shop

Mobile shopping is here to stay, especially among adults under 50, with 91% of Americans aged 18 to 49 making purchases via smartphone. But it’s not just the younger crowd—69% of those aged 50 to 64 and 48% of those 65 and older are also shopping on their mobile devices.

So, why do Simple Bundles and Shop work so well together?

In short, you’ll grow your bundle sales and increase AOV on a new sales channel while streamlining your fulfillment processes by breaking down bundles into their individual items—a feature unique to Simple Bundles.

Plus, with Simple Bundles, you can offer a seamless and familiar shopping experience across your online store, point of sale (POS), and Shop platforms. Every interaction with your brand will feel consistent and effortless.

Not all businesses offer product bundles on their mobile apps. By doing so, you can stand out from the competition, offering unique value that attracts and retains customers.

You’re in good company

Many brands are already using Simple Bundles and Shop together. Check out Bokksu, for example: 

On the Shop checkout page, each bundle component is broken down into individual items. This is so Bokksu’s shipping team can track each item and pack it into the bundle properly—and keep track of the inventory of each item as well.

The world is going mobile—are you ready to keep up?

We're just getting started and have more in store for our Shop Mini. If you’re looking for more info to set up your bundles on Shop, here’s an help doc with more info.