Upselling isn't just a tactic to increase revenue; it’s a customer service strategy that can improve your customers' entire shopping experience. With Black Friday and Cyber Monday coming up, selecting the right upsell app can be game-changing for increasing Average Order Value (AOV) and growing customer loyalty.
We tested a total of 15 upsell apps available on the Shopify apps store and selected the top five upsell apps based on hours of testing and app reviews. Each app taps into consumer behavior uniquely—be it through post-purchase excitement or by enhancing the checkout experience. The key is to present customers with relevant offers that feel like natural extensions of their shopping journey.
Here's what we found:
Zipify’s One Click Upsell (OCU) app is a robust solution designed for effortless upsell integration. With features like one-click upsells on various pages, a Shop Mini integration, and built-in split testing, it allows for the optimization of the entire funnel without the need for custom coding. The app’s pricing model is tied to performance, charging a mere 1% of upsell revenue, making it affordable for businesses of all sizes. Zipify is well known for its ease of use, conversion rate boost, and excellent customer support.
- Feature-Rich: Zipify excels with a comprehensive set of upselling features, including pre and post-purchase funnels and true one-click upsell capabilities.
- Easy to Use: Merchants love its user-friendly interface and the ability to increase AOV without extensive technical knowledge.
- Support and Testing: It offers exceptional support and built-in split testing for optimizing sales funnels.
- Cost Scaling with Success: The cost is a percentage of upsell revenue, which could add up for high-volume stores.
Best for: Merchants looking for a sophisticated, all-in-one upsell solution with robust support and optimization tools.
Price: Free trial available. Paid tiers range from $35 to $195 plus 1% of upsell revenue. Tiers are based on total monthly upsell revenue.
ReConvert is a powerhouse for post-purchase upselling, enabling merchants to create thank-you page upsells, collect customer birthdays, and more. Its drag & drop editor simplifies funnel creation, and its segmentation triggers help tailor the upsell experience. It’s a solid choice if you're looking for a straightforward setup, analytics, and exceptional customer service.
Best for: Merchants emphasizing customer retention and post-purchase revenue generation.
Price: Free plan available. Paid tiers range from $4.99 to $14.99 plus 0.75% of extra revenue generated by the app. Tiers are based on order volume and on the range of features included.
Selleasy offers a simplistic yet effective upsell and cross-sell functionality. It stands out for its customer support and the immediate impact it has on sales. It shows customers suggestions for extra products they might like, both before and after they buy something. This can include things often bought together or additional related items. Customers can easily add these extra items to their order with just one click. Selleasy works on product pages, in the shopping cart, and after a purchase is made. It's designed to fit nicely into your store, supports different languages and currencies, and offers free help with setting it up.
Best for: Merchants seeking a simple and effective upsell system with reliable support.
Price: Free plan available. Paid tiers start from $8.99 to $16.99 based on order volume.
AfterSell capitalizes on the moments after a purchase, arguably the best time to upsell. It lets customers easily add more products to their order after they've made a purchase, with just one click and no extra checkout steps. The app also allows you to make their thank you pages better by adding reviews, frequently asked questions, and more product suggestions. For stores using Shopify Plus, AfterSell can add extra selling features to the checkout page. Additionally, you can choose when to show these extra offers based on things like what the customer is buying or how much they're spending. You can also test different offers to see which ones work best. Current users describe it as exceptional for its user-friendly approach and ability to rapidly increase conversions.
Best for: Stores that want a dedicated post-purchase upsell system with proven results.
Price: Free plan available. Paid tiers range from $7.99 to $29.99 based on order volume.
Honeycomb is renowned for its tailored upsell approach, offering design integration services to match your store's branding. It intelligently suggests the best additional products to customers by using AI, enhancing the chances of making more sales. It also allows you to test various offers to determine which are the most appealing to customers. Additionally, it offers a simple, one-click solution for customers to add more items to their purchases after the initial sale, making the process seamless and user-friendly. An attractive feature of the app is its customizable interface, which can be tailored to match the store's design without any coding skills.
Best for: Brand-conscious merchants who prioritize a cohesive shopping experience with upsell integration.
Price: Free plan available. Paid tiers range from $49.99 to $149.99 based on the range of features included.
Making the Right Choice
While all these apps have their strengths, the choice depends on your specific needs. If you need an app with a strong post-purchase focus, ReConvert might be your best bet. For those looking for a broad set of features and extensive customer support, One Click Upsell - Zipify OCU and Upsell & Cross Sell - Selleasy are solid choices. Honeycomb is best for those who value brand consistency and design.